Oregon’s Marylhurst University serves older students exploring new career options. These students are technically-savvy with demanding schedules, so the university has emphasized its web presence. Studio Prima developed a friendly and modern brand image appropriate to a frontrunner in online college-level coursework. We built a custom CMS to organize a constantly changing database of courses and schedules. The audience-based navigation simplifies use by multiple categories of users: students, potential students, faculty, and staff.