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Rogan Gregory of New York commissioned Studio Prima to design a prototype for his online boutique, New Black, a venture to market custom clothing and fine art. Rogan asked for a gritty urban aesthetic that incorporated his personal artistic influences and seasonal design themes. The process began with wireframes mapping user interaction, functionality, and data flow. We presented several design styles, ranging from minimalist to heavily textural, and featuring a geometric typeface of the client’s own design.
New Black FashionNew Black Fashion